Jobify
AI-Powered Job
Matching System
for the Joint Distribution
Committee in Israel
Overview
Jobify is an AI-powered, free job-matching platform built for the Israeli job market.
Unlike traditional job boards, Jobify helps people discover roles that match their skills, background, and potential, even when they struggle to navigate standard hiring platforms.
As the sole UI/UX designer, I shaped a simple, inclusive, and intuitive experience for a diverse audience of job seekers with varying levels of digital literacy, ages, and professional experience.
Since the platform launched over a year ago, we have continued to iterate. We redesigned the visual language, improved filters, and refined data quality to enhance match accuracy and mobile usability.
The Problem
- Overwhelming job boards with irrelevant results
- Low digital literacy that makes navigation difficult
- Difficulty understanding which roles fit their actual skills
- A growing need for personalized guidance, especially for people changing careers or re-entering the workforce
The Goal
- Build a free, easy-to-use platform that lowers the barrier to job searching
- Create a non-job-board experience that is guided, personalized, and insights-driven
- Support users with low digital literacy
- Prioritize mobile-first design, as most users access the platform from mobile
- Ensure seamless accessibility across screens and devices
- Use AI to provide meaningful, relevant, and personalized results
- Reduce friction and make onboarding short, friendly, and supportive
Design Process
Research and Analysis
Benchmarking and Market Research – Conducted a comprehensive market analysis to understand the competitive landscape and identify best practices.
Usability Testing – Performed usability tests to evaluate the intuitiveness and efficiency of the interface. This helped identify pain points and areas for improvement.
User Interview – Analysis Analyzed qualitative data from user interviews to gain insights into user needs, behaviors, and preferences. This informed the design iterations.
Wireframing and UI Design
Focused on a clean, intuitive design that simplifies the job search and training recommendation process.
Developed wireframes to outline the basic structure and layout of the platform.
Created interactive prototypes to visualize the user journey and gather early feedback.
Designed the UI based on the Israeli Government Design System to ensure consistency and accessibility.
Challenges and Solutions
One of the main challenges was ensuring the platform catered to a wide demographic, from young job seekers to older adults. To address this, we:
- Designed a flexible and intuitive interface suitable for all age groups.
- Included comprehensive filtering options to help users easily find relevant job listings and training programs.
- Ensured the platform was accessible and compliant with the Israeli Government Design System standards.
For users without work experience, the system leverages their educational background—such as courses, training programs, and military service—to recommend relevant jobs as well as training opportunities to help them acquire the necessary skills for more advanced positions.
The job search page includes advanced filtering options that allow users to find jobs that precisely match their needs.
The entire site was designed and optimized for mobile use, recognizing that the majority of users access it via their smartphones.
We utilized tools like Mixpanel and Clarity to monitor user data and continuously improve the platform based on actionable insights.
What I Learned
Designing for a wide and diverse audience with mixed digital abilities requires empathy and simplicity.
Balancing AI guidance, accessibility, and mobile-first design pushed the focus toward clarity, microcopy, and reducing friction at every step.
As the sole UI/UX designer, I owned the flows, visual language, and usability end to end. This project became one of the most meaningful and impactful ones I have led.